Just Did (or: I love my old shoes so fuck you consumerism.)
I just bought new running shoes today.
(My wife asked me if they’re any good. I said — “Nike says so. I’ve yet to meet them.”)
Then I looked at my old ones.
The journey that we had together; all the roads and grass and dirt I carried them while they protected my feet.
They got wet, they got muddy.
Over time, they got torn.
I glued them back together, nursed them to health, and we were both up and running in no time.
Consumerism heresy, but I love my old shoes.
When I look at my old shoes I don’t think — “Just do it.”
I think — “I just did.”
Nike, I await your call (lawsuit or campaign offer).
“A shoe must be three things — It must be light, comfortable and it’s got to go the distance.” — Nike co-founder Bill Bowerman